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Research papers

Visual language as an integrated, multicultural medium for product design and testing: How to optimise the product-consumer-researcher client relationship

Visual language has become an invaluable integrated-multicultural communication medium between consumer and product, consumer and researcher, researcher and research user and research user and consumer. It is also a powerful aid for product design...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Clara Origlia, Giorgio Origlia
Company: Market Dynamics International srl
June 15, 1995
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Citation

Origlia and Origlia (1995a, June 15). Visual language as an integrated, multicultural medium for product design and testing: How to optimise the product-consumer-researcher client relationship. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/visual-language-as-an-integrated-multicultural-medium-for-product-design-and-testing-how-to-optimise-the-product-consumer-researcher-client-relationship


Research papers

An innovative application of conjoint analysis in satisfaction research

The idea that customers may not be satisfied while at the same time not be dissatisfied has been expressed repeatedly in the consumer satisfaction (CS) literature. This article relates the development of an innovative application of conjoint analysis...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Jordan L. Le Bel
September 1, 1993
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Citation

Le Bel, J. L. (1993a, September 01). An innovative application of conjoint analysis in satisfaction research. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/an-innovative-application-of-conjoint-analysis-in-satisfaction-research


Research papers

Newspaper advertising processing

This paper demonstrates: 1) how newspaper visual processing data derived from eye-movement research significantly exceed both immediate ad recognition and traditional day-after recognition data in measuring the effective exposure rate of newspaper...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Leif Widman, Sharon H. Polansky
June 15, 1990
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Citation

Widman and Polansky (1990a, June 15). Newspaper advertising processing. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/newspaper-advertising-processing


Research papers

How to predict the performance of a package through experimental methods (French)

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
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Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods (French). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods-french-


Research papers

How to predict the performance of a package through experimental methods

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
×

Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods


Research papers

The role of visual research in the European marketing revolution

The design of the package is one of the major factors determining which products shall be carried from the shelf to the check-out counter. The sales effectiveness of package design can be determined by perceptual measurements. Visual research is a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Edmund W. J. Faison
June 15, 1961
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Citation

Faison, E. W. (1961a, June 15). The role of visual research in the European marketing revolution. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-role-of-visual-research-in-the-european-marketing-revolution