Abstract:
Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging (research are the following: -to take into account all the criteria that allow us to decide whether or not a package is good; -not to undertake experiments that might prove too long or too costly; -to approach as much as possible the actual conditions the package will have to exist in. For almost 10 years now, the packaging department of IRSEC has been working at developing methods that would fulfil these three requirements. A few years ago the SOPALIN Company decided to change the package of one of their products, KOTEX sanitary pads.
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Research Papers
How to predict the performance of a package through experimental methods (French)
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
 
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Research Papers
Experimental methods in marketing
Catalogue: The European Marketing Research Review 1971
Author: Yves Fournis
 
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Research Papers
How to predict the sensitivity of demand to price
Catalogue: ESOMAR Congress 1988
Author: Joel N. Axelrod
 
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