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Research papers

Transforming Lives, Transforming Times

Uncertainty has become a common denominator around the world over the last year. When we thought the only change ahead was the change of decade, something more drastic happened; we left the world we knew behind thanks to the emergence of the pandemic...

Catalogue: Trust and Transformation
Authors: Gerardo González, Alejandra Medina
Companies: Netquest, PSYMA GROUP AG
July 30, 2021
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Citation

González and Medina (2021a, July 30). Transforming Lives, Transforming Times . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/transforming-lives-transforming-times--11763


Videos
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Citation

(2021a, July 30). Transforming Lives, Transforming Times . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/transforming-lives-transforming-times-


Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Videos

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Vandana Chamaria
Company: Google
November 2, 2020
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Citation

Chamaria, V. (2020a, November 02). Searching for new equilibrium in a post-Covid world. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/searching-for-new-equilibrium-in-a-post-covid-world


Research papers

Designing innovations differently in the digital environment

There is an interesting management quote: Do not expect the output to change if the inputs remain the same. This is true for organisational transformation as well as transformation of the insights and analytics industry. This paper examines this...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Charu Mullick, Krishnendu Dutta, Deepti Chandna, Aftab Kaushik, Disha Wanchoo, Rashmi Lohkna
Companies: IPSOS, Quantum Consumer Solutions Pvt Ltd, Google
November 2, 2020
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Citation

Mullick et al. (2020a, November 02). Designing innovations differently in the digital environment. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/designing-innovations-differently-in-the-digital-environment


Videos

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Neha Arora, Sonia Pall
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Arora and Pall (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux-11646


Webinars

Customer experience: Where it's been and where it's heading

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely...

Catalogue: Webinars 2020
Author: Bruce Temkin
Company: Qualtrics XM Institute
October 29, 2020
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Citation

Temkin, B. (2020a, October 29). Customer experience: Where it's been and where it's heading. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/customer-experience-where-it-s-been-and-where-it-s-heading


Videos

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020
Author: Rishad Tobaccowala
September 16, 2020
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Citation

Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19


Videos

The global insights industry: Trends and forecasts

ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is...

Catalogue: Insights Festival 2020
Author: Xabier Palacio
September 16, 2020
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Citation

Palacio, X. (2020a, September 16). The global insights industry: Trends and forecasts. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/the-global-insights-industry-trends-and-forecasts