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Research papers

Retailer's panel and expert system

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia
June 15, 1990

Research papers

Artificial intelligence and expert systems

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Juergen Schwoerer, Jean-Paul Frappa
June 15, 1986

Research papers

The use of expert systems in marketing

Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: John Davis
June 15, 1986