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Retailer's panel and expert system

Date of publication: June 15, 1990

Catalogue: Seminar 1990: How To Cope With Data Overload

Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia

Abstract:

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure this data in a automatically generated report, underlining the significant elements.

Jean Pierre Gaucher

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Patrick Le Maire

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Isabelle Le Roy

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Gilles Mauffrey

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Jacques Obadia

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Research Papers

From data collection to data analysis

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Patrick Le Maire, Yves Evrard

 

November 1, 1977

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Citation

Le Maire and Evrard (1977a, November 01). From data collection to data analysis. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/from-data-collection-to-data-analysis


Research Papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Denis Bied-Charreton, Isabelle Le Roy

 

June 15, 1988

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Citation

Bied-Charreton and Le Roy (1988a, June 15). Testing marketing action with scanning data. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/testing-marketing-action-with-scanning-data


Research Papers

The role and function of multivariate methods of data analysis in marketing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Yves Evrard, Patrick Le Maire

 

June 15, 1977

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Citation

Evrard and Le Maire (1977a, June 15). The role and function of multivariate methods of data analysis in marketing information systems. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-role-and-function-of-multivariate-methods-of-data-analysis-in-marketing-information-systems


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Citation

Gaucher, Le Maire, Le Roy, Mauffrey and Obadia (1990a, June 15). Retailer's panel and expert system. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-role-and-function-of-multivariate-methods-of-data-analysis-in-marketing-information-systems