Abstract:
We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure this data in a automatically generated report, underlining the significant elements.
Research Papers
From data collection to data analysis
Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Patrick Le Maire, Yves Evrard
 
November 1, 1977
Research Papers
Testing marketing action with scanning data
Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Denis Bied-Charreton, Isabelle Le Roy
 
June 15, 1988
