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Retailer's panel and expert system

Date of publication: June 15, 1990

Catalogue: Seminar 1990: How To Cope With Data Overload

Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia

Abstract:

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure this data in a automatically generated report, underlining the significant elements.

Jean Pierre Gaucher

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Patrick Le Maire

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Isabelle Le Roy

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Gilles Mauffrey

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Jacques Obadia

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Gaucher, Le Maire, Le Roy, Mauffrey and Obadia (1990a, June 15). Retailer's panel and expert system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/panel-satisfaction-index