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Joyce, T. (1991a, June 15). Models of the advertising process. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/models-of-the-advertising-process
Cherkasova, N. (1991a, June 15). Experience in consumer goods. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/experience-in-consumer-goods
Greig, I. D. (1991a, June 15). Advertising pretesting. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/advertising-pretesting
Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-
Simmons and Azalbert (1990a, June 15). The application of catastrophe theory to help predict the outstanding new product. ANA - ESOMAR. Retrieved May 01, 2024, from
Frearson and Richards (1990a, June 15). Margin optimisation throughout the brand life-cycle. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/margin-optimisation-throughout-the-brand-life-cycle
Ramsay, B. (1990a, June 15). The challenges and opportunities for new product development in the FMCG industry. ANA - ESOMAR. Retrieved May 01, 2024, from
Bond and Chadwick (1990a, June 15). From FMCG to durables. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/from-fmcg-to-durables
van Westendorp, P. H. (1989a, September 01). NSS target monitor. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/nss-target-monitor