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Research papers

All of the people all of the time: Using advanced autodialer technology with CATI software

The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Andrew Jeavons, Ed Ross
June 15, 1990
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Citation

Jeavons and Ross (1990a, June 15). All of the people all of the time: Using advanced autodialer technology with CATI software . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/all-of-the-people-all-of-the-time-using-advanced-autodialer-technology-with-cati-software-


Research papers

From FMCG to durables

A multitude of predictive systems have been developed for FMCG products, many with a fairly reliable track record. The same cannot be said for durables. In this paper, the authors discuss a range of factors that differentiate both the research...

Catalogue: Seminar 1990: New Product Development
Authors: Julian R. Bond, Simon Chadwick
June 15, 1990
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Citation

Bond and Chadwick (1990a, June 15). From FMCG to durables. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/from-fmcg-to-durables


Research papers

A product's changing place in society

There are two main approaches to measuring a product's changing place in society, those that begin by monitoring social values and those based on measuring changing attitudes to the product itself. The differences in approach stem from concern with...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Ian D. Greig
June 15, 1989
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Citation

Greig, I. D. (1989a, June 15). A product's changing place in society. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-product-s-changing-place-in-society


Research papers

Cohort analysis

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988
Author: Hans Georg Prester
September 1, 1988
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Citation

Prester, H. G. (1988a, September 01). Cohort analysis. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/cohort-analysis


Research papers

Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India

Electronic technology has introduced the personal TV meter and product pack scanning and other devices into sophisticated measurement of advertising and product purchasing. The costs are too high for the methodology to be used in many countries and...

Catalogue: ESOMAR Congress 1988
Authors: Debi Prokash Basu, John Parfitt
September 1, 1988
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Citation

Basu and Parfitt (1988a, September 01). Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/advertising-effectiveness-and-marketing-productivity-where-the-market-cannot-afford-too-much-electronic-wizardry-the-experience-of-creating-and-running-a-single-source-panel-in-india


Research papers

Cohort analysis (German)

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988
Author: Hans Georg Prester
September 1, 1988
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Citation

Prester, H. G. (1988a, September 01). Cohort analysis (German). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/cohort-analysis-german-


Research papers

The negative exponential

This paper shows how RBL responded to marketing managements' changed needs by adapting mini-testing methodology to reduce the time necessary for testing in a way which preserved the extended observation of the repeat buying behaviour of panellists as...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Joel D. Levy
June 15, 1988
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Citation

Levy, J. D. (1988a, June 15). The negative exponential. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-negative-exponential


Research papers

Readers-per-copy revisited

The ratio of the estimated readership of a newspaper or magazine to its net sale or circulation - 'readers-per- copy' - remains a controversial statistic, principally because many people believe, erroneously, either that similar publications should,...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael M. Brown
June 15, 1988
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Citation

Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/readers-per-copy-revisited


Research papers

A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set

This paper compares conjoint and logit modeling approaches/ when input data is a complete rank ordering of the concepts in a full factorial design, and when input data is a rating scale (i.e. an ordered categorisation) of the concepts in a full...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Hans S. Solgaard
October 26, 1987
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Citation

Solgaard, H. S. (1987a, October 26). A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-comparison-of-conjoint-and-logit-modelling-of-a-single-consumer-s-evaluation-of-a-choice-set