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Research papers

Preliminary documentation for the Parsim program series

The model is designed to aid a decision maker who is considering the expansion of existing facilities or building a new plant for old or new products. The model conditionally expands the facilities if the ratio of manufacturing capacity to potential...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: General Electric B.V.
November 1, 1968
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Citation

B.V., G. (1968a, November 01). Preliminary documentation for the Parsim program series . ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/preliminary-documentation-for-the-parsim-program-series-


Research papers

The case of Alimentare Emiliana

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pietro Gennaro
November 1, 1968
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Citation

Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/the-case-of-alimentare-emiliana


Research reports

Potential demand survey for Mark Lane Ltd.

Mark Lane Ltd., Turf Accountants, have been considering expanding their chain of betting offices in the North West. The Company is interested in two shop sites, one in Northwich, the other in Leigh. Before making applications for licenses to open...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Potential demand survey for Mark Lane Ltd.. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/potential-demand-survey-for-mark-lane-ltd-


Research reports

Creative research on the Fray Bentos name

A set of new product introductions are planned underthe fray Bentos name. This report contains the resultsof one part of a two-stage research study on FrayBentos covering its general properties. The specificobjectives were:1. To explore as fully and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Creative research on the Fray Bentos name. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/creative-research-on-the-fray-bentos-name


Research reports

Qualitative research on skin care concepts

Beecham has decided to enter the skincare market initial background research has been carried outand based on the results of this a number of conceptshave been developed. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Qualitative research on skin care concepts. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-skin-care-concepts


Research reports

Medallion pack research

Gallaher Ltd . have in hand plans for a possible extension to the Benson and Hedges range. This plan envisages the launch of a cigarette priced at 3/- for twenty, under the Benson and Hedge franchise, and with the brand name Medallion. The brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Medallion pack research. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/medallion-pack-research


Research papers

Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products

The paradigmatic concept of a brand is a name standing for a "virtual individual". Within this traditional approach, a multi-brand product carrying more than one brand is an antinomy, standing against the idea that a loyal consumer can trust the...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Stefan Oglesby
Company: LINK Institut für Markt- und Sozialforschung
June 15, 1992
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Citation

Oglesby, S. (1992a, June 15). Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/using-conjoint-analysis-to-assess-the-relative-values-of-host-and-guest-brands-in-multi-brand-products


Research reports

Qualitative research on Project 026

Project 026 is the generic title covering the developmentof a gold pack Benson & Hedges brand. This research was designed to examine threeoptions (products, packs, concept boards) for the developmentof 026 as a Sovereign extension. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1972
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Citation

, C. (1972a, July 31). Qualitative research on Project 026. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-026


Research reports

Qualitative research on Power Tools

The main objective of the research was to assess the compatibility of theWilkinson name with domestic power tools. What product,performance, service, price expectations are generatedby the idea of an electric drill from Wilkinson: whatthe properties...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1972
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Citation

, C. (1972a, June 08). Qualitative research on Power Tools. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-power-tools