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Videos

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: Kevin Cowan, Lisa Edgar, David Bunker
June 15, 2014
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Citation

Cowan, Edgar and Bunker (2014a, June 15). Dancing 'til we drop: global ageing but not as we know it . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dancing-til-we-drop-global-ageing-but-not-as-we-know-it--8179


Videos

The impact of socialisation on democratic attitudes

To what extend does socialisation under democratic institutions shape support for democracy and other democratic attitudes? As a context that has experienced authoritarian and democratic forms of government during the 20th Century, Latin America...

Catalogue: Congress 2014: What Inspires?
Author: Alejandro Moreno
June 15, 2014
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Citation

Moreno, A. (2014a, June 15). The impact of socialisation on democratic attitudes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-socialisation-on-democratic-attitudes-


Videos

Social business for an intrinsic social change

Tri Mumpuni is an agricultural engineer who has been campaigning for community development and renewable energy for decades. Early experiences working with USAID and UNDP helped her develop understanding of how to create community-based models.In her...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Tri Mumpuni
June 15, 2014
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Citation

Mumpuni, T. (2014a, June 15). Social business for an intrinsic social change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-business-for-an-intrinsic-social-change


Videos

Bringing the invisible to light

I have been raped so many times that I have lost a count of it. The police tells me that if I indulge in such ‘wrong’ things then I am bound to be treated this way’’ said a 19 year old boy during a focused group discussion in New...

Catalogue: Congress 2014: What Inspires?
Author: Pallavi Dhall
June 15, 2014
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Citation

Dhall, P. (2014a, June 15). Bringing the invisible to light. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bringing-the-invisible-to-light


Videos

A whole new world

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
June 15, 2013
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Citation

Charoen-Rajapark, D. (2013a, June 15). A whole new world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-whole-new-world


Videos

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
June 15, 2013
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Citation

McCaughan, D. (2013a, June 15). My mum's throne room. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room


Videos

Beyond dollars and dirhams

Naata – The Bond"‘I don’t have a single American friend. I don’t understand them’ - Tamerlan Tsarnaev, suspect of the Boston Marathon Bombs on April 15, 2013. While these statements, along with his YouTube links splashed all...

Catalogue: Congress 2013: Think Big
Author: Nandita Mary Thomas
Company: Kadence International
June 15, 2013
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Citation

Thomas, N. (2013a, June 15). Beyond dollars and dirhams. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-dollars-and-dirhams


Videos

Targeting ethnic minorities

In recent decades, our societies have grown more diverse and multicultural. Reaching minority consumers has emerged as a priority for marketing, and specific targeting strategies have appeared. For instance, advertisers often attempt to approach...

Catalogue: Congress 2013: Think Big
Author: Anne-Sophie Lenoir
June 15, 2013
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Citation

Lenoir, A. (2013a, June 15). Targeting ethnic minorities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/targeting-ethnic-minorities


Videos

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
June 15, 2012
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Citation

Simakova and Kavounis (2012a, June 15). Emerging middle class in Russia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/emerging-middle-class-in-russia