Resources Library by ANA

The changing process of innovation

In today's high-speed markets companies are having to learn new ways of handling the process of innovation. This paper examines the reasons for this change, and the ways that some automobile companies are introducing their own forms of high-speed...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Richard Brookes

June 15, 1992

The European business travel market

This paper contains a discussion of the methods by which the value of the European business travel market is estimated and reviews the types of research undertaken in the business travel sector. The basic shortcomings of using market research to...

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Kevin O’Brien

June 15, 1991

Shifting the scene, shifting focus

Innovation is the key word of the nineties. As changes take place in rapid succession, greater demands will be made on the innovative capabilities of organizations. Innovation is not only needed in the field of product development and the creation of...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Sandra Minnee

June 15, 1990

New products and services delivery system in banking

It has been five years now since the foreign banks had tried "to break" the traditional relationship between customers and Spanish banks with a product banking approach. They launched new products with innovative features like the house mortgage...

Catalogue: Seminar 1990: New Product Development

Author: Alberto Hernandez

June 15, 1990

A guide to the public database worldwide and the way to use it for a better marketing

In the field of information one can observe two simultaneous phenomena which, of course, are somewhat related: 1. Everything is going faster and faster : the life of a product gets shorter and shorter, new materials are available, more competitors...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: François Libmann

June 15, 1990

Promoting and managing innovation in future product development

Car clinics, which were originally regarded as mere pre-launch precautions, have rapidly become tools for the development and styling of new vehicles. Such clinics are extensively practised by many car-makers, but their limitations have been shown up...

Catalogue: ESOMAR Congress 1988

Author: Daniel Leconte

September 1, 1988

Promoting and managing innovation in future product development (French)

Car clinics, which were originally regarded as mere pre-launch precautions, have rapidly become tools for the development and styling of new vehicles. Such clinics are extensively practised by many car-makers, but their limitations have been shown up...

Catalogue: ESOMAR Congress 1988

Author: Daniel Leconte

September 1, 1988

The globalisation of innovation

In recent years there has been much discussion about the globalisation of markets which has resulted from a number of developments in consumption patterns, in supply, in technical progress and the process of competition which greatly influences the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Justus Veeneklaas

Company: Philips International

June 15, 1988

Innovative target market research

A great deal of the most innovative marketing and market positioning being done by major companies today is the result of a re-direction from mass marketing to targeted marketing by sector. To accomplish this in a cost effective way, new measures in...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Patricia Botwinick, Barbara R. Lewis

June 15, 1988