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Research papers

Research into methods of measuring television audiences and data requirements for the British television advertising industry

JICTAR is responsible for collecting the research requirements of its members, formulating a research system which will meet these requirements and preparing a specification for this system and awarding a contract to a research company to operate the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Tony Twyman
June 15, 1969
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Citation

Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-methods-of-measuring-television-audiences-and-data-requirements-for-the-british-television-advertising-industry


Research papers

A short-cut method for estimating the unduplicated audience of a combination of media (French)

The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results,...

Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
June 15, 1960
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Citation

Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media-french-


Research papers

A short-cut method for estimating the unduplicated audience of a combination of media

The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results,...

Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
June 15, 1960
×

Citation

Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media


Research papers

Measurement of media intangibles (French)

Readership studies and audience measurements are today common place in the media field. But we know very little about the intangible values added by a given magazine or journal to the advertising message. It is not enough to know how many people-read...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
June 15, 1959
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Citation

Chudnoff, A. (1959a, June 15). Measurement of media intangibles (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measurement-of-media-intangibles-french-


Research papers

Measurement of media intangibles

Readership studies and audience measurements are today common place in the media field. But we know very little about the intangible values added by a given magazine or journal to the advertising message. It is not enough to know how many people-read...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
June 15, 1959
×

Citation

Chudnoff, A. (1959a, June 15). Measurement of media intangibles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measurement-of-media-intangibles