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Research papers

Zalando: The journey from data to emotion

This paper discusses the importance of a comprehensive brand understanding and thus the essential need for qualitative market research for Zalando as a mainly data-driven company. To illustrate and support empirically, we have documented a case study...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sebastian Prassek, Anne Strauss
Company: Happy Thinking People
November 16, 2016
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Citation

Prassek and Strauss (2016a, November 16). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion-8919


Videos

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
June 15, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, June 15). Recall or re-enact?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recall-or-re-enact-


Videos

China on speed dial

Mobile, Social and eCommerce - why are these 3 areas developing faster in China than other countries? With more than 25 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Bessie...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Bessie Lee
June 15, 2016
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Citation

Lee, B. (2016a, June 15). China on speed dial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/china-on-speed-dial


Videos

Zalando: The journey from data to emotion

Zalando is a data-driven, successful online fashion platform. It traditionally relied on analytics and data-mining for market understanding; qualitative research was perceived as unreliable and expensive. While quantitative research was used to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sebastian Prassek, Anne Strauss
June 15, 2016
×

Citation

Prassek and Strauss (2016a, June 15). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion


Research papers

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
May 19, 2016
×

Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, May 19). Recall or re-enact?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recall-or-re-enact--8653


Research papers

The Karma of give & take

Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew
November 18, 2015
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Citation

Bonala, Patnaik and Mathew (2015a, November 18). The Karma of give & take. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-karma-of-give-take


Research papers

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
October 1, 2015
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Citation

Consky, Payne and Draper (2015a, October 01). Hooked on shopping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hooked-on-shopping-8575


Videos

Cracking the e-shopper code

Consumer and media landscape in the UAE is changing like never before and technology is paving the way for this smart evolution. Today, consumers are more connected and they experience brands and products from a completely different perspective with...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Fahad Ali, Ravi Shekar
June 15, 2015
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Citation

Ali and Shekar (2015a, June 15). Cracking the e-shopper code. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cracking-the-e-shopper-code


Videos

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
June 15, 2015
×

Citation

Consky, Payne and Draper (2015a, June 15). Hooked on shopping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hooked-on-shopping