Back

Zalando: The journey from data to emotion

Date of publication: November 16, 2016

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Company: Happy Thinking People

Authors: Sebastian Prassek, Anne Strauss

Abstract:

This paper discusses the importance of a comprehensive brand understanding and thus the essential need for qualitative market research for Zalando as a mainly data-driven company. To illustrate and support empirically, we have documented a case study conducted for Zalando in four Nordic countries and focus on two major hypotheses.

Sebastian Prassek

Author

This is a long description of some author details.

Anne Strauss

Author

This is a long description of some author details.

This could also be of interest:

Videos

Zalando: The journey from data to emotion

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Sebastian Prassek, Anne Strauss

 

June 15, 2016

×

Citation

Prassek and Strauss (2016a, June 15). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion


Research Papers

The basic of design for emotion

Catalogue: Congress 2006: Foresight

Author: Pieter Desmet

 

June 15, 2006

×

Citation

Desmet, P. (2006a, June 15). The basic of design for emotion . ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/the-basic-of-design-for-emotion-


Videos

Mindshare's journey to mobile

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Alistair Hill, Rabih Soueidi

Company: MindShare

June 15, 2015

×

Citation

Hill and Soueidi (2015a, June 15). Mindshare's journey to mobile. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/mindshare-s-journey-to-mobile


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Prassek and Strauss (2016a, November 16). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/mindshare-s-journey-to-mobile