Abstract:

Mobile, Social and eCommerce - why are these 3 areas developing faster in China than other countries? With more than 25 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Bessie Lee shares an array of fascinating insights firsthand with the audience in Tokyo. Knowledge that has led her to be the Founder of start-up incubator 'withinlink' where she draws upon an extensive network of thought leaders including marketers, venture capitalists, technologists and communication specialists to help new media and technology start ups to reach their full potential.