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Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions


Research papers

Banking communication

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Danloy
June 15, 1982
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Citation

Danloy, P. (1982a, June 15). Banking communication. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/banking-communication


Research papers

The personalisation of the institution in order to establish the images of the major British banks

This paper describes the experimental application to the identification of bank images of a technique previously used to differentiate between consumer goods such as lagers and perfumes where differences were subtle. The approach is based on the use...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: John F. Swift
June 15, 1982
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Citation

Swift, J. F. (1982a, June 15). The personalisation of the institution in order to establish the images of the major British banks. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-personalisation-of-the-institution-in-order-to-establish-the-images-of-the-major-british-banks


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
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Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s-french-


Research papers

External communication and internal communications

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
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Citation

Normand, B. (1982a, June 15). External communication and internal communications. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/external-communication-and-internal-communications


Research papers
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Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
×

Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s


Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French)

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geneviève van Kesteren
June 15, 1982
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Citation

van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/study-of-attitudes-and-motivation-of-staff-particularly-those-who-come-into-direct-contact-with-customers-french-


Research papers

Banking communication (French)

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Danloy
June 15, 1982
×

Citation

Danloy, P. (1982a, June 15). Banking communication (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/banking-communication-french-