Abstract:
To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,â conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not simply to transmit information between transmitters (Credit Lyonnais) and receivers (the public at large), but rather to construct a communications system which would put several integrated media to work in a specific environment.
This could also be of interest:
Research Papers
Relating internal and external data
Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Anthony Dent
Company: Burke, Inc.
June 15, 1987
Research Papers
Internal communications within Dunlop
Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Kingston P. Pratt
 
June 15, 1981
