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Videos

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Nick Coates, Richard Drury
June 15, 2016
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Citation

Coates and Drury (2016a, June 15). Learning from Lucas. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/learning-from-lucas


Videos

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi
Company: Jigsaw Research
June 15, 2016
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Citation

Lack, Knox, Mantell and Vannozzi (2016a, June 15). The truth is out there. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there


Videos

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
June 15, 2016
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Citation

Fazekas, D. (2016a, June 15). When will machines start winning?. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning-


Videos

Insights 2020: How to build an insights engine

In today's highly dynamic business landscape, customer centricity has become the key competitive advantage. In this case, customer centricity refers to the deep understanding of your customers' needs and being able to fulfill them better than anyone...

Catalogue: Congress 2016: #WOW
Author: Mario Simon
June 15, 2016
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Citation

Simon, M. (2016a, June 15). Insights 2020: How to build an insights engine . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/insights-2020-how-to-build-an-insights-engine-


Videos

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ilana Saarikko, Reed Cundiff
Company: Microsoft
June 15, 2016
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Citation

Saarikko and Cundiff (2016a, June 15). From Big Data to big decisions. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions


Videos

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
June 15, 2016
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Citation

Troch, T. (2016a, June 15). Enter the experience economy. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/enter-the-experience-economy


Videos

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, June 15). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile


Videos

Insights2020

Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The Insights2020 study has developed the...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Marc de Swaan Arons
June 15, 2016
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Citation

de Swaan Arons, M. (2016a, June 15). Insights2020. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/insights2020


Videos

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving function...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
June 15, 2016
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Citation

Cooper and Stern (2016a, June 15). Moving from consumer to brand and business insights. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/moving-from-consumer-to-brand-and-business-insights