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Research papers

Reaching through the crystal ball

What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place?  These are the twin challenges that this paper seeks to address. Developing scenarios and futures processes (looking...

Catalogue: Congress 2008: Frontiers
Authors: David Palmer, Paul Stamper
Company: KANTAR TNS Malaysia
September 26, 2008
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Citation

Palmer and Stamper (2008a, September 26). Reaching through the crystal ball. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/reaching-through-the-crystal-ball


Research papers

Building cross-media norms

The presentation will report on the results of a multivariate analysis of approximately 50 cross media advertising effectiveness studies, representing about 74,000 respondents. The results provide insights into how different media work at returning...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Cardarelli, William Havlena, Alexandre Kalluf
Company: KANTAR TNS Malaysia
June 1, 2008
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Citation

Cardarelli, Havlena and Kalluf (2008a, June 01). Building cross-media norms. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/building-cross-media-norms


Research papers

Should we forget advertising awareness?

Advertising awareness, the most used ad efficiency metric, is increasingly questioned by advertisers. Indeed, this measure is based on old economic theories of the consumer behaviour. In the 90s, academic researches, in particular those based on...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Valerie Morrisson, Pierre Gomy
Company: KANTAR TNS Malaysia
June 1, 2008
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Citation

Morrisson and Gomy (2008a, June 01). Should we forget advertising awareness?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/should-we-forget-advertising-awareness-


Research papers

The 'glo-cal' branding toolkit

The purpose of this presentation is to show how Nestle; is facing the challenges of entering the Latam market successfully and how it is providing guidance for a global strategic brand development with a local solution in the arena of the Employer...

Catalogue: Latin America 2008
Authors: Mauricio Yuraszeck, Gabriela Ugalde Romagnoli
Companies: Nestlé, KANTAR TNS Malaysia
May 13, 2008
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Citation

Yuraszeck and Romagnoli (2008a, May 13). The 'glo-cal' branding toolkit. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-glo-cal-branding-toolkit


Research papers

The myth of the invincible global brand

Companies face a strong imperative to take their brands global. Confronted by shareholders demanding continually increasing returns, managers often look for growth in new markets abroad when their brand shares have leveled off at home. Consequently,...

Catalogue: Latin America 2008
Authors: Jorge Alagon, Nigel Hollis
Company: KANTAR TNS Malaysia
May 13, 2008
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Citation

Alagon and Hollis (2008a, May 13). The myth of the invincible global brand. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-myth-of-the-invincible-global-brand


Research papers

No Latin love

The presentation comprises an analysis of Latin Americans' points of view regarding the globalization process. It presents the Latin American mixed feelings towards this process, focusing three dimensions: political, economical and cultural. Based...

Catalogue: Latin America 2008
Author: Constanza Cilley
Company: KANTAR TNS Malaysia
May 13, 2008
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Citation

Cilley, C. (2008a, May 13). No Latin love. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/no-latin-love


Research papers

Dreaming of red mansions

Historically some of us have experienced global research studies which have viewed Asia as underdeveloped Western markets; or have fitted findings into a western paradigm. However increasingly we see markets leapfrog typical evolutionary paths:...

Catalogue: Asia Pacific 2008
Authors: Lee Ryan, Lisa Li
Company: KANTAR TNS Malaysia
April 9, 2008
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Citation

Ryan and Li (2008a, April 09). Dreaming of red mansions. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/dreaming-of-red-mansions


Research papers

The quest for on-line quality research

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the...

Catalogue: Asia Pacific 2008
Author: Travyn Rhall
Company: KANTAR TNS Malaysia
April 9, 2008
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Citation

Rhall, T. (2008a, April 09). The quest for on-line quality research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-quest-for-on-line-quality-research


Research papers

A tale of two cities

The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities...

Catalogue: Asia Pacific 2008
Authors: Sandeep Budhiraja, Kalyan Karmakar
Companies: KANTAR TNS Malaysia, Nielsen
April 9, 2008
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Citation

Budhiraja and Karmakar (2008a, April 09). A tale of two cities. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-cities