No Latin love

Date of publication: May 13, 2008

Catalogue: Latin America 2008

Abstract:

The presentation comprises an analysis of Latin Americans' points of view regarding the globalization process. It presents the Latin American mixed feelings towards this process, focusing three dimensions: political, economical and cultural. Based on Voice of the People Survey (year 2006 and 2007), a worldwide systematic poll, It will provide an international and interregional comparison, bringing insights and providing a better understand of Latin America citizens and a guidance for strategic planning as well. Additionally, it offers an original scope of analysis: the impact of globalization in Kid's world using a case study: the TNS Moms and Kids Survey 2007.

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