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Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant-


Videos

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
June 15, 2016
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Citation

Caldwell and Seear (2016a, June 15). Behavioural economics gets real. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/behavioural-economics-gets-real-8679


Videos
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Citation

Caldwell, L. (2021a, October 25). Not Storytelling But Storyhearing. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/not-storytelling-but-storyhearing


Videos

System 3: Measuring the consumer's imagination

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Leigh Caldwell
September 8, 2019
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Citation

Caldwell, L. (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved September 27, 2023, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination-10720