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System 3: Measuring the consumer's imagination

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Leigh Caldwell

Abstract:

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Leigh Caldwell

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Research Papers

System 3: Measuring the consumer's imagination

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Leigh Caldwell, Lizzi Seear

 

September 8, 2019

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Citation

Caldwell and Seear (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved May 20, 2025, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination


Research Papers

The Hendry system

Catalogue: Seminar 1975: Market Modelling

Author: Martin K. Starr

 

June 1, 1975

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Citation

Starr, M. K. (1975a, June 01). The Hendry system. ANA - ESOMAR. Retrieved May 20, 2025, from


https://ana.esomar.org/documents/the-hendry-system


Research Papers

1 eureka moment, 2 famous ads, 3 reaps the rewards

Catalogue: Congress 2015: Revelations

Authors: John Kearon, Tom Malleschitz

 

October 1, 2015

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Citation

Kearon and Malleschitz (2015a, October 01). 1 eureka moment, 2 famous ads, 3 reaps the rewards . ANA - ESOMAR. Retrieved May 20, 2025, from


https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Caldwell, L. (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved May 20, 2025, from


https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards-