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Videos

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
Companies: L'Oréal, Mobile Digital Insights
September 28, 2023
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Citation

Mwaba and Laurenssen (2023a, September 28). Creating the Beauty Insights that Move Africa. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/creating-the-beauty-insights-that-move-africa-12172


Videos

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/flip-the-coin-11940


Videos

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating--11619