Abstract:
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Videos
How to work on Big Data and don't die trying (Spanish)
Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
Webinars
From tears & fears, when do we get to cheers?
Catalogue: Webinars 2020
Authors: Alina Serbanica, Roxana Baciu, Ioana Bobe, Denisa Apreutesei, Andrei Elvadeanu, Ioan Simu, Steliana Ifrim
 
July 1, 2020
Videos
Small is beautiful...and insightful too! (Spanish)
Catalogue: Latin America 2017: #IN
Authors: Juan Chasan, Pablo Cibella
Companies: StatMark Group, S.A., , StatMark Group, S.A.
June 15, 2017
