Abstract:
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Date of publication: October 19, 2020
Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Abstract:
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
This is a long description of some author details.
Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/innovate-or-die-or-die-innovating-
Restall, C. (1994a, September 01). Innovate or die. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/innovate-or-die
Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved April 26, 2024, from
Type | Title | Authors |
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Fad and progress in motivation research | Authors: Herta Herzog | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Motivation research | Authors: Henry Durant | |
The co-ordination of international research (French) | Authors: Max K. Adler | |
Consensus and cleavage among West European nations on Cold War issues | Authors: Helen Dinerman | |
Consensus and cleavage among West European nations on Cold War issues (French) | Authors: Helen Dinerman | |
The co-ordination of international research | Authors: Max K. Adler | |
Methods of brand image research | Authors: N. J. Squirrell | |
Methods of brand image research (French) | Authors: N. J. Squirrell | |
The consumption pioneers | Authors: Jan Stapel |
Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved April 26, 2024, from