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Innovate or die! Or die innovating?

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Company:

Author: Noelia Bellucci

Abstract:

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Noelia Bellucci

Author

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Research Papers

Innovate or die! Or die innovating?

Catalogue: Latin America 2020 - Insights Festival

Author: Noelia Bellucci

Company: Maru/Matchbox

October 19, 2020

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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating-


Research Papers

Innovate or die

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Christine Restall

 

September 1, 1994

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Citation

Restall, C. (1994a, September 01). Innovate or die. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovate-or-die


Videos

Innovate or Stagnate

Catalogue: Congress 2024

Authors: Sarah Wilders, Ross Dempsey, Harry Collings

 

October 1, 2024

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Citation

Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Motivation research Authors: Henry Durant
The co-ordination of international research (French) Authors: Max K. Adler
Consensus and cleavage among West European nations on Cold War issues Authors: Helen Dinerman
Consensus and cleavage among West European nations on Cold War issues (French) Authors: Helen Dinerman
The co-ordination of international research Authors: Max K. Adler
Methods of brand image research Authors: N. J. Squirrell
Methods of brand image research (French) Authors: N. J. Squirrell
The consumption pioneers Authors: Jan Stapel
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604