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Innovate or die! Or die innovating?

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Company:

Author: Noelia Bellucci

Abstract:

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Noelia Bellucci

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Motivation research Authors: Henry Durant
The co-ordination of international research (French) Authors: Max K. Adler
Consensus and cleavage among West European nations on Cold War issues Authors: Helen Dinerman
Consensus and cleavage among West European nations on Cold War issues (French) Authors: Helen Dinerman
The co-ordination of international research Authors: Max K. Adler
Methods of brand image research Authors: N. J. Squirrell
Methods of brand image research (French) Authors: N. J. Squirrell
The consumption pioneers Authors: Jan Stapel
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved May 24, 2025, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating--11619