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This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.
C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.
Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.
Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links...