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Research papers

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Sum Yim Ling, Anand Singh, Pavi Gupta
Companies: Nielsen, The Coca-Cola Company
March 4, 2009
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Citation

Ling, Singh and Gupta (2009a, March 04). If the consumer is not a moron, could the shopper be?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/if-the-consumer-is-not-a-moron-could-the-shopper-be-


Research papers

The 'insight' story

The final outcome form this paper is a checklist which synthesizes the findings. Using this checklist, a market research professional can evaluate and identify an 'Insight' generated, before communicating to the client and therefore can deliver as...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Suresh Ramalingam, Aruni Ghosh
Company: Nielsen
February 11, 2009
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Citation

Ramalingam and Ghosh (2009a, February 11). The 'insight' story. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-insight-story


Research papers

Circling the square

The presentation demonstrates how qualitative research can unearth consumer insights and convert them into actionable recommendations. The case study presented illustrates the manner in which consumer insights have been translated and activated in...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Crystal Nathan, Johanna Campbell
Company: Nielsen
February 11, 2009
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Citation

Nathan and Campbell (2009a, February 11). Circling the square. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/circling-the-square


Research papers

You can't judge a book by its cover!

This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social...

Catalogue: Congress 2008: Frontiers
Authors: Arun Joshi, Sagar Tamang, Himanshu Vashisthaz
Company: Nielsen
September 26, 2008
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Citation

Joshi, Tamang and Vashisthaz (2008a, September 26). You can't judge a book by its cover!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/you-can-t-judge-a-book-by-its-cover-


Research papers

Measuring responsiveness from a 360° angle

Imagine being able to target advertising to consumers who are responsive to advertising. Imagine being able to exclude from the media plan those consumers who are not responsive to advertising, because they may be more price sensitive, or sensitive...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Joan Fitzgerald
Company: Nielsen
June 1, 2008
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Citation

Fitzgerald, J. (2008a, June 01). Measuring responsiveness from a 360° angle. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-responsiveness-from-a-360-angle


Research papers

PPM and RFID

This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter; (PPM) combined with Radio Frequency Identification (RFID).Specifically, this paper addresses four key...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Pasquale A. Pellegrini, Adam Gluck
Company: Nielsen
June 1, 2008
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Citation

Pellegrini and Gluck (2008a, June 01). PPM and RFID. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ppm-and-rfid


Research papers

A tale of two cities

The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities...

Catalogue: Asia Pacific 2008
Authors: Sandeep Budhiraja, Kalyan Karmakar
Companies: KANTAR TNS Malaysia, Nielsen
April 9, 2008
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Citation

Budhiraja and Karmakar (2008a, April 09). A tale of two cities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-cities


Research papers

From bullock carts to techno toys

The fortune at the top of the Asian / Indian pyramid has been an established notion for some time now, with more and more affluent urban Indians (like other Asians) being in the market for luxury goods and highend technology products. This is where...

Catalogue: Asia Pacific 2008
Authors: Anjali Puri, Ruchika Gupta
Company: Nielsen
April 9, 2008
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Citation

Puri and Gupta (2008a, April 09). From bullock carts to techno toys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-bullock-carts-to-techno-toys


Research papers

Fast moving consumer and OTC products

Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen
Company: Nielsen
February 6, 2008
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Citation

Fischer, Buckeldee and Maasen (2008a, February 06). Fast moving consumer and OTC products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fast-moving-consumer-and-otc-products