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Videos

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
November 19, 2024
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Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai-12699


Videos

Good health and well being: Public perceptions of Schizophrenia

Creating a difference to stop the stigmatization of mental health patients, a corporate social responsibility perspective - through the collaboration of a pharmaceutical company an NGO ad a Research Company.

Catalogue: Insights Festival 2020
Authors: Çigdem Penn, Elif Elkin, Haldun Soygur
Companies: , Abdi Ibrahim Otsuka Ilaç
September 15, 2020
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Citation

Penn, Elkin and Soygur (2020a, September 15). Good health and well being: Public perceptions of Schizophrenia. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/good-health-and-well-being-public-perceptions-of-schizophrenia


Videos

Food science magic

Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time. 

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Aylon Steinhart
Company: Eclipse Foods
June 18, 2020
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Citation

Steinhart, A. (2020a, June 18). Food science magic. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/food-science-magic


Videos

Well-being and good moods

This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Vilma Scarpino
September 8, 2019
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Citation

Scarpino, V. (2019a, September 08). Well-being and good moods. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/well-being-and-good-moods


Videos

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
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Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/rapid-impact-10727


Videos

Experience crash test

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019
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Citation

Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/experience-crash-test-10701


Videos

Social insights for making sensitive connections

This work outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen & Learn, Macmillan used a social insights approach to finding,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jeremy Hollow, Peter Gerry
September 8, 2019
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Citation

Hollow and Gerry (2019a, September 08). Social insights for making sensitive connections. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/social-insights-for-making-sensitive-connections-10737


Videos

Towards an open-defecation-free, clean India

Diarrhoea is responsible for 300,000 childdeaths every year. Indiastill has a total of 6-7 Million undernourished children. Poorsanitation conditions played a big role in this.This case study is about:1. Research to transform sanitation...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: AV Surya, Saptarshi Guha
Companies: KANTAR TNS Malaysia, Kantar
September 8, 2019
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Citation

Surya and Guha (2019a, September 08). Towards an open-defecation-free, clean India. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/towards-an-open-defecation-free-clean-india


Videos

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions: - How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: George Cox, Jon Osborne, Genevieve Hall
Companies: Insight Dojo, Shionogi
November 11, 2018
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Citation

Cox, Osborne and Hall (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker