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Experience crash test

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: GSK

Authors: Christophe Rebours, Nicolas Pochart

Abstract:

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of this methodology and GSK Consumer Healthcare is its early adopter for the healthcare industry.


Christophe Rebours

Author

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Nicolas Pochart

Author

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Experience crash test

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christophe Rebours, Nicolas Pochart

Company: GSK

September 8, 2019

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Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/experience-crash-test


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Catalogue: ESOMAR Congress 1987

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Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved April 19, 2024, from


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Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/high-tech-test-marketing