Back

Experience crash test

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: GSK

Authors: Christophe Rebours, Nicolas Pochart

Abstract:

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of this methodology and GSK Consumer Healthcare is its early adopter for the healthcare industry.


Christophe Rebours

Author

This is a long description of some author details.

Nicolas Pochart

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Experience crash test

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christophe Rebours, Nicolas Pochart

Company: GSK

September 8, 2019

×

Citation

Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/experience-crash-test


Research Papers

Abbreviated simulated test markets as advertising pretesting tools

Catalogue: ESOMAR Congress 1987

Author: Jörg Rehorn

 

September 1, 1987

×

Citation

Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools


Research Papers

High tech test marketing

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: William B. Boundy (Jr.)

 

June 15, 1986

×

Citation

Boundy (Jr.), W. B. (1986a, June 15). High tech test marketing. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/high-tech-test-marketing


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/high-tech-test-marketing