Resources Library by ANA

Attitude to risk

Why is it that your colleague at work, who is the same age as you, has a similar background in terms of educational qualifications, occupation and income - and who falls into roughly the same demographic category as you do - has a personal net worth...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Nandita Khanna

May 1, 1996

To buy or not to buy, that's the question

The paper begins with a brief discussion of the changes to the personal sector financial services market since deregulation in the late 1980s, dealing in particular with the impact these changes had on the banking sector in the United Kingdom. A...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Sue Robson, Mike Jones

May 1, 1996

Consumer coping behavior during hard times

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s. Drawing on the analysis detailed in this report conclusions and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Eduardo L. Roberto

June 15, 1998

Comment on A.S.C. Ehrenberg's paper

On the first place, it has to be said that the group members consider it as a jolly good idea to observe the purchasing habits over quite long periods of time instead of making conclusions based on elementary purchasing behaviour. But they regret...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jean Quatresooz

November 1, 1968

If the future is grey, is the future bright?

The key focus of this study is to understand the impact of the ageing population on purchasing behaviour in FMCG markets. The authors attempt to determine whether purchase behaviour remains constant with age, focusing especially on store and category...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Andrew Czarnowski, Peter Gouw

Companies: KANTAR TNS Malaysia, GfK

March 30, 2003

Wee yet mighty: Latin America's kids

Children are direct consumers of a series of products, in addition to influencing the purchase of certain products and services consumed in their homes. The influence they exert or their consumption habits are not identical across the different...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Mónica La Madrid, Telma Urich

Company: Markwald La Madrid & Asociados

April 18, 2004

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina

Companies: Unilever, GfK

April 19, 2005

Kids, parents and the retail shopping dynamic

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams

Company: Viacom International Media Networks

April 19, 2005

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People

Author: Liselotte Fessel

Company: GfK

June 15, 1980