Abstract:

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have not been reached. In addition, by collecting behavioural data at the time of initial contact, we are able to understand: which inflow routes, strategies and media are effective and efficient; strengthen digital strategies through a data-driven approach; and introduce examples of how we increased advertising ROI.