Resources Library by ANA

A new approach to old questions

The method, described at some detail in the paper, can be briefly summarised as having people act as their own editor. After being shown selected audio visual stimulus respondents are provided with transcripts, still photos, and actual programme...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Brent Macgregor, David E. Morrison, Michael Svennevig

December 1, 1995

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Congress 2006: Foresight

Authors: Alec Bernstein, Laura Robin, Monika Zych

Company: BMW Group

June 15, 2006

Novel segmentation techniques (Spanish)

Most image studies make use of attributes that attempt to describe the target audience’s perception. However this approach suffers from a clear bias in rationality by limiting the information to what is translatable in verbal terms....

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Carlos Quezada Guzman, Emilio Martinic

June 15, 1999

The dimensions of attractiveness in women's magazines

The paper describes a comprehensive analysis into images of female attractiveness that have been used in women's magazines. The research reveals that there are six different attractiveness types and each type is Perceived to have substantially...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Ada Giaquinto, Michael Edwardson, Kip Williams, Ladd Wheeler

June 15, 1999

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Laura Fry, Kath Harding

Company: GfK

November 8, 2012

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW

Authors: Sherri Stevens, Stefan Kuegler, Jason Morris

Companies: KANTAR TNS Malaysia, Kantar

September 22, 2016

The future is hybrid

This paper will show how qualitative creative development expertise can be cross bred with online research to create a powerful new hybrid technique. Broadband means we can now do many of the classic qualitative ranking and projective techniques...

Catalogue: Qualitative 2008: Consumer Choice

Author: Chris Forrest

November 20, 2008

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big

Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe

Company: InSites Consulting

September 26, 2013

Visual focus: Better focus groups thanks to smartphones

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Why not make use of smartphones during focus groups instead of forbidding them? Within traditional focus groups, verbal communication is leading. We, as moderators, perceive smartphones as...

Catalogue: Fusion 2019

Authors: Margré Nijkamp, Roos Thijssen

Company: Motivaction International B.V.

November 10, 2019