Abstract:
Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the product experience with consumers. This study confirmed that sounds and music, in addition to visual images, can be a key medium of communicating sensorial benefits of cosmetics.
This could also be of interest:
Research Papers
Deep, dangerous or just plain dotty?
Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Gerald de Groot
 
January 1, 1987
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)