Resources Library by ANA

Tangible and intangible reasons for new product failiure

Over the past 15 years, the author has monitored the success or failure of more than 2000 new products from three different professional perspectives: academic, manufacturing and new product research consultation. This experience has convinced me...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Lynn Y.S. Lin

June 15, 1986

Tangible and intangible reasons for new product failure

This paper will summarize the reasons for these new product failures, concluding with specific recommendations based upon fifteen years' experience in researching and monitoring the progress of over 2000 new packaged goods launched in both the U.S....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1985

Competitor analysis by patient monitoring

The development of market research and marketing shows us that, based on a series of market research results, the patient is playing an ever larger role in the marketing strategies of the pharmaceutical industry. We can see that the patient receives...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Authors: Ingrid Köpl, Gerd Bögel

Company: Marplan Forschungsgesellschaft mbH

February 27, 1985

Service quality in corporate markets

Marketing research is playing an increasingly important role in corporate financial markets in the 1980's and is helping in the formulation of marketing strategy, in new product development and in advertising creative development and campaign...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Mervyn Flack

February 1, 1985

Social change and the quality of service

In most of the markets which our Monitor survey has examined across the past ten years or so we have found that in the main, institutions have failed to respond to the ever-quickening social change that is taking place among members of the public....

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Authors: David Winton, Stephen Ellis

Company: KANTAR TNS Malaysia

February 1, 1985

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Authors: Michael Warren, Michael Willmott

June 15, 1984

The financial market data service for establishments (German)

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Rolf Pfleiderer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1984

MediLink

During the Spring and Summer of 1983 Medilink set up a pilot medical market research operation, involving ten London practices, followed by a larger test market of 50 practices. In April 1984 Medilink expanded the panel to be a national panel of 150...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Peter Barton

June 15, 1984

The financial market data service for establishments

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Rolf Pfleiderer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1984