Tangible and intangible reasons for new product failure

Date of publication: June 15, 1985

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Author: Lynn Y.S. Lin

Abstract:

This paper will summarize the reasons for these new product failures, concluding with specific recommendations based upon fifteen years' experience in researching and monitoring the progress of over 2000 new packaged goods launched in both the U.S. and Europe.

Lynn Y.S. Lin

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