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Tangible and intangible reasons for new product failure

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Company:

Author: Lynn Y.S. Lin

Abstract:

This paper will summarize the reasons for these new product failures, concluding with specific recommendations based upon fifteen years' experience in researching and monitoring the progress of over 2000 new packaged goods launched in both the U.S. and Europe.

Lynn Y.S. Lin

Author

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Research Papers

Tangible and intangible reasons for new product failiure

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Lynn Y.S. Lin

 

June 15, 1986

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Citation

Lin, L. Y. (1986a, June 15). Tangible and intangible reasons for new product failiure. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/tangible-and-intangible-reasons-for-new-product-failiure


Research Papers

Managing intangible assets to create tangible value in organizations

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Berth Jonsson, Mikael Paltschik, Soumya Roy

 

September 14, 2003

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Citation

Jonsson, Paltschik and Roy (2003a, September 14). Managing intangible assets to create tangible value in organizations. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/managing-intangible-assets-to-create-tangible-value-in-organizations


Research Papers

New product launches

Catalogue: Consumer Insights 2005

Authors: Marian Sudbury, Shizuka Pye

Companies: Mars Wrigley, Harris Interactive (Europe)

November 15, 2005

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Citation

Sudbury and Pye (2005a, November 15). New product launches. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/new-product-launches


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Citation

Lin, L. Y. (1985a, June 15). Tangible and intangible reasons for new product failure. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/new-product-launches