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Research papers

Human relationships in organized holidays (French)

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays-french-


Research papers

Human relationships in organized holidays

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
×

Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays


Research papers

The concept of reference-group and group influence patterns

This report is aimed at pointing out the influence and relevance of the group-reference theory on consumption and at indicating a subject for study which, if properly analysed and deepened by marketing and advertising experts, may turn out an...

Catalogue: ESOMAR Congress 1964
Author: Giampaolo Fabris
Company: DOXA
June 15, 1964
×

Citation

Fabris, G. (1964a, June 15). The concept of reference-group and group influence patterns. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-concept-of-reference-group-and-group-influence-patterns