Abstract:
This report is aimed at pointing out the influence and relevance of the group-reference theory on consumption and at indicating a subject for study which, if properly analysed and deepened by marketing and advertising experts, may turn out an essential instrument in deciding whether to adopt of to refuse certain consumption patterns and in solving operative problems.
This could also be of interest:
Research Papers
Report of working group
Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Max Hanna
 
June 18, 1980
Research Papers
Report of the working group
Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Roger Sargood
 
June 18, 1980
Research Papers
Using an international group
Catalogue: Seminar 1976: International Market Research
Author: Ian Jarvis
Company: Burke, Inc.
April 1, 1976
