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The concept of reference-group and group influence patterns

Date of publication: June 15, 1964

Catalogue: ESOMAR Congress 1964

Company: DOXA

Author: Giampaolo Fabris

Abstract:

This report is aimed at pointing out the influence and relevance of the group-reference theory on consumption and at indicating a subject for study which, if properly analysed and deepened by marketing and advertising experts, may turn out an essential instrument in deciding whether to adopt of to refuse certain consumption patterns and in solving operative problems.

Giampaolo Fabris

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Research Papers

Report of working group

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Max Hanna

 

June 18, 1980

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Citation

Hanna, M. (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/report-of-working-group-2037


Research Papers

Report of the working group

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Roger Sargood

 

June 18, 1980

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Citation

Sargood, R. (1980a, June 18). Report of the working group. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/report-of-the-working-group


Research Papers

Using an international group

Catalogue: Seminar 1976: International Market Research

Author: Ian Jarvis

Company: Burke, Inc.

April 1, 1976

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Citation

Jarvis, I. (1976a, April 01). Using an international group. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/using-an-international-group


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Citation

Fabris, G. (1964a, June 15). The concept of reference-group and group influence patterns. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/using-an-international-group