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Research papers

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.
Author: Elina Halonen
Company: Square Peg Insight
July 15, 2022

Research papers

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Marc Bertrand, David Turner, Ian Ash
Companies: Dig Insights, Molson Coors
November 10, 2019

Research papers

Navigating the digital transformation journey

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Patricio Pagani, Vanina Martinez
September 8, 2019

Research papers

The time traveller's guide to consumer insights

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Doctor When will see you now. The time traveler's guide to consumer insights: How to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Adrian Terron, Kavita Mahto
September 8, 2019

Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019

Research papers

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Amit Dhand, Yelena Idelchik, Luke Orphanides
Company: NAILBITER Inc.
November 11, 2018

Research papers

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done....

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018

Research papers

Building iconic brands

Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Federico Barallobre, Sebastian Corzo
Companies: AB InBev, Kantar
March 21, 2018

Research papers

Blink of an eye

This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
November 10, 2017