Resources Library by ANA

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji

Companies: Shionogi, Insight Dojo

November 11, 2018

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Naoki Takahashi

Company: Nissan Motor Co.

May 13, 2018

Blink of an eye

This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Preriit Souda

Company: KANTAR TNS Malaysia

November 10, 2017

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN

Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser

Companies: Infotools, The Coca-Cola Company

June 15, 2017

New generation brands

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Federico Barallobre, Natalia Gitelman, María Luz Moreno

April 4, 2014

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe

Companies: InSites Consulting, Danone

September 15, 2010

Excitement drives successful innovation in Asian markets!

The road to innovation is littered with failures. In reality, picking obvious winners isn't hard. Unfortunately, throwing away more genuinely innovative ideas is easy too! Research, in its drive to minimise risk, often fails to spot ideas which could...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Luc Rens, Gilbert K.W. Lee, Jeremy Lau, Rosalynn Tang

April 7, 2009

The case of the elusive insight

Detective fiction offers a powerful framework for researchers to borrow from, not just as a source of inspiration but also as a way of thinking about our role as 'problem solvers', a reminder of the essentials of the insighting process from problem...

Catalogue: Consumer Insights 2007

Authors: Achala Srivatsa, Shashikala Raj

Company: Nielsen

May 7, 2007

What news from the eastern front?

Regular research in twenty ‘non-western’ but ‘new’ European countries helps decision makers at top political levels (European Union parliament) analyse and better understand the opinion of the general public in their respective...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Anna Melich, Mark Hofmans

Company: GfK

September 1, 1998