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Webinars

Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research

What's it about?Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she?ll share? What's in it...

Catalogue: Webinars 2022
Authors: Kristin Luck, Stephen Kraus
Companies: ScaleHouse, MRII
February 17, 2022

Webinars

ResTech

?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Jamin Brazil, Vivek Bhaskaran
Companies: MRII, HubUX, QuestionPro
December 2, 2021

Research papers

Finding gold in the desert

In Latin America, many traditional firms still envision and reach consumers from emergent populations as if they were newcomers to the traditional middle class. Nonetheless, our research on lifestyle segmentation, in Peru and later in Mexico, Chile,...

Catalogue: Congress 2013: Think Big
Authors: Percy Vigil Vidal, Rolando Arellano Bahamonde
Company: Arellano Investigación de Marketing
September 26, 2013