ResTech

Date of publication: December 2, 2021

Catalogue: Webinars 2021

Abstract:

?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.

Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive Director Dr. Stephen Kraus to discuss the emergence and evolution of this new field we call ResTech.

Topics Include

  • How technology platforms, automation and AI are revolutionizing the research process
  • The continued growth of online survey platforms, and their role in brands increasingly ?in-sourcing? their research
  • The emergence of ?insights repositories? -- platforms that allow for the easy encoding, synthesis and retrieval of insights

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

This webinar is brought to you by a unique collaboration between ESOMAR, the world?s leading international research association; University of Georgia?s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada?s market research association.

  • Video
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