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Research papers

Using online bulletin boards to develop high-value corporate strategy

Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy. Online bulletin boards provide a powerful and flexible way to...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Michael Feehan, Penny Mesure, Orla McGouran
Company: Philips International
September 15, 2010
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Citation

Feehan, Mesure and McGouran (2010a, September 15). Using online bulletin boards to develop high-value corporate strategy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/using-online-bulletin-boards-to-develop-high-value-corporate-strategy


Research papers

We learn patients benefit

Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
March 3, 2010
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Citation

Verard and Kennedy (2010a, March 03). We learn patients benefit. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/we-learn-patients-benefit


Research papers

Online community platforms

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
October 29, 2009
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Citation

Verard and Kennedy (2009a, October 29). Online community platforms. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/online-community-platforms


Research papers

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way
Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo
Company: Philips International
September 22, 2009
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Citation

Moskowitz, Gofman and Bevolo (2009a, September 22). Sustainability, higher margin opportunities & economic crises. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/sustainability-higher-margin-opportunities-economic-crises


Research papers

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Yvonne van Veen
Company: Philips International
March 4, 2009
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Citation

van Veen, Y. (2009a, March 04). From dream to purchase. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/from-dream-to-purchase


Research papers

Fuelling Philips' innovation engine

Philips has a long-established history of introducing innovative products in the consumer electronics space: from the cassette tape to the compact disc, which it co-introduced with Sony. Sustaining innovation on this scale is challenging, and...

Catalogue: Congress 2008: Frontiers
Authors: Andrew Lynch, Ria Dierikx
Companies: Philips International, Communispace Corporation
September 26, 2008
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Citation

Lynch and Dierikx (2008a, September 26). Fuelling Philips' innovation engine. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/fuelling-philips-innovation-engine


Research papers

The healthcare journey

Although today's clinical healthcare domain is typically driven by technological possibilities, increasingly awareness is building that a change in focus is needed to also incorporate the experiences of those who undergo a treatment or provide it....

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Lekshmy Parameswaran, Laura Nino
Company: Philips International
February 6, 2008
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Citation

Parameswaran and Nino (2008a, February 06). The healthcare journey. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-healthcare-journey


Research papers

The virtual home visit

In this paper, we describe our newly developed research method for exploring the behavior, values and needs of people in the virtual environment.We discuss our research methodology while presenting the results of a research project investigating...

Catalogue: Qualitative 2007
Authors: Karma Lendup Bhutiaia, Nicole Reinhold
Company: Philips International
November 12, 2007
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Citation

Bhutiaia and Reinhold (2007a, November 12). The virtual home visit. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-virtual-home-visit


Research papers

People research for experience design

This paper is based on Philips Design&Research through Design program, intended to develop business options with high potential value and in a timely manner. The paper outlines an approach to assessing and evaluating innovative experience...

Catalogue: Qualitative 2006
Authors: Slava Kozlov, Lucile Rameckers, Paul Schots
Company: Philips International
October 8, 2006
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Citation

Kozlov, Rameckers and Schots (2006a, October 08). People research for experience design. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/people-research-for-experience-design