Abstract:

Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client online community environment to create a channel for extremely sick people to make themselves heard, and for a major medical equipment manufacturer to hear what they were saying. Philips Healthcare was able to derive a more holistic appreciation of patient needs, and a key learning from the project was the extent to which the participants themselves benefitted from taking part.