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Research papers

Current attitudes to development

Unilever is a multinational in every sense of the word, operating in 75 countries, employing over 300,000 people. In 1978 Unilever's sales to third parties reached £9,842 million worldwide. It is the 12th largest commercial concern in the world,...

Catalogue: Seminar 1979: New Product Development
Author: Hugh R. Darby
Company: Unilever
October 1, 1979
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Citation

Darby, H. R. (1979a, October 01). Current attitudes to development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/current-attitudes-to-development


Research papers

Market research applied to overseas markets

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Claire Donaud, John Kedzierski, Anne Bottier
Company: Unilever
June 15, 1976
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Citation

Donaud, Kedzierski and Bottier (1976a, June 15). Market research applied to overseas markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-applied-to-overseas-markets


Research papers

Market research applied to overseas markets (French)

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Claire Donaud, John Kedzierski, Anne Bottier
Company: Unilever
June 15, 1976
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Citation

Donaud, Kedzierski and Bottier (1976a, June 15). Market research applied to overseas markets (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-applied-to-overseas-markets-french-


Research papers

Market research in the 1970's

These comments are naturally coloured by my viewpoint - that of a researcher in a large international company manufacturing and marketing a wide range of (mainly) consumer products. However, I have tried to pick out a number of points which strike me...

Catalogue: ESOMAR Congress 1968
Author: John Downham
Company: Unilever
June 15, 1968
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Citation

Downham, J. (1968a, June 15). Market research in the 1970's. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-540


Research papers

Future perspectives in the field of consumer research

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hans Khuner
Company: Unilever
June 15, 1961
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Citation

Khuner, H. (1961a, June 15). Future perspectives in the field of consumer research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-perspectives-in-the-field-of-consumer-research