Resources Library by ANA

The IPA touchpoints initiative

The IPA TouchPoints Initiative was the world's first, industry, consumer- centric, multi-media database. Since its launch in 2006, it has been emulated around the world.The IPA published the second TouchPoints Survey during 2008, the survey was...

Catalogue: WM3 2009: Change Is In The Air...

Author: Lynne Robinson

May 7, 2009

Collaborative panel management

Sophisticated choice tasks have helped bridge the gap between expensive (and realistic) revealed preference models and less expensive (but less realistic) stated preference models. Our presentation presents a direct comparison between three...

Catalogue: Panel Research 2008

Authors: Paul Johnson, Bob Fawson

October 24, 2008

Truth beyond common beliefs

The deduction of partial utilities within conjoint analyses is based on the assumption that people maximise their utility (homo oeconomicus). This assumption is contradicted by a broad swathe of empirical findings which have demonstrated that people...

Catalogue: Congress 2008: Frontiers

Author: Florian Bauer

Company: IRIS Network

September 26, 2008

Learning to win

Once again, we argue that the failures [of innovation] are really not random at all: They are predictable and avoidable: if managers get the categorization stage of theory right. Of the many dimensions of business building, the challenge of creating...

Catalogue: Congress 2008: Frontiers

Authors: Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

September 26, 2008

PPM and RFID

This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter; (PPM) combined with Radio Frequency Identification (RFID).Specifically, this paper addresses four key...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Pasquale A. Pellegrini, Adam Gluck

Company: Nielsen

June 1, 2008

Russia's new lifestyle elites

It is a truism of market research and this is nothing new that the sociocultural identity of the consumer is carrying more and more weight in the selection of products, brands or services. This rule applies particularly to mature consumer societies...

Catalogue: Automotive 2008

Author: Carsten Ascheberg

Company: SIGMA GmbH

March 3, 2008

Likeability, liking is not enough

The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....

Catalogue: Fragrance 2007

Authors: Agnès Fournier, Nathalie Yvert-Blanchet

November 14, 2007

Doot doot. From BPM to SPM

What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...

Catalogue: Qualitative 2007

Authors: Michael Wittenberg, Hans-Bert Matoul

Company: Happy Thinking People

November 12, 2007

Faster and cheaper

This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection...

Catalogue: Congress 2007: Excellence

Author: Jerry Thomas

Company: ICM Research

September 19, 2007