Faster and cheaper

Date of publication: September 19, 2007

Company: ICM Research

Author: Jerry Thomas


This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection methodologies. The second study involves two experimental tests to examine what mode effects exist when the same respondents are asked the same questions via different methodologies. This presentation also draws on other original research studies conducted by ICM and MSTS which look at issues of panel and response rate bias.

Jerry Thomas


This is a long description of some author details.

Research Papers

Research Reports

Global Market Research 2008

Catalogue: Global Market Research

Author: ESOMAR B.V.


September 23, 2008

Research Papers

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