Abstract:
This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection methodologies. The second study involves two experimental tests to examine what mode effects exist when the same respondents are asked the same questions via different methodologies. This presentation also draws on other original research studies conducted by ICM and MSTS which look at issues of panel and response rate bias.
This could also be of interest:
Research Papers
Faster, cheaper, better
Catalogue: ESOMAR Net Effects 2001
Authors: Jonas Nordén, Jörgen Johansson
 
February 11, 2001
Research Reports
Concept research on cheaper peas
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 3, 1974
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