This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection methodologies. The second study involves two experimental tests to examine what mode effects exist when the same respondents are asked the same questions via different methodologies. This presentation also draws on other original research studies conducted by ICM and MSTS which look at issues of panel and response rate bias.
Without a NET
Catalogue: Panel Research 2008
Author: Reg Baker
Company: Market Strategies International
October 24, 2008
Global Market Research 2008
Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2008
Improving panel sampling
Catalogue: Panel Research 2007
Authors: Robert van Ossenbruggen, Clasine van der Wal, Martin Muller, Gerty J. L. M. Lensvelt-Mulders, Marianne Hubregtse
Company: Motivaction International B.V.
October 28, 2007
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