Resources Library by ANA

A viable new segment?

This paper explores the viability of Hispanic youth as a target market segment for the North American Automotive industry, and provides an understanding of the similarities and differences between this segment and North American youth in general. The...

Catalogue: Automotive 2006

Authors: Tom Anderson, Frank Leinweber

February 27, 2006

What makes Nigerians the happiest people in the world?

Emerging markets are an untapped multi-billion dollar opportunity with significant consumer potential. By developing Africa through commerce, companies are re-thinking business models and processes to tailor to these markets.How can the barriers of...

Catalogue: Consumer Insights 2005

Author: Michelle Tan

November 15, 2005

Food for thought

This presentation provides a cross-cultural view of the interaction between popular culture and dietary habits.Focusing on American foods eaten in Italy and Italian foods eaten in the United States, the presenters examine the complex web of customs,...

Catalogue: Consumer Insights 2005

Authors: Hy Mariampolski, Sharon Wolf, Luigi Toiati

Companies: QualiData Research Inc., Focus S.r.L.

November 15, 2005

Intercultural consumer research

The presentation summarises problems of intercultural marketing research in terms of the emic - etic distinction well known in cross-cultural research.Examples show the importance to start cross-cultural marketing research from the native consumer's...

Catalogue: Consumer Insights 2005

Authors: Markus Paul, Olaf Hofmann

Company: SKOPOS

November 15, 2005

Beyond Kawaï

This paper illustrates a mixed methodology approach to overcome cultural barriers by combining different qualitative and semiotic research methods. Our challenge as qualitative researchers is to overcome 'first level information', especially in the...

Catalogue: Qualitative 2005

Authors: Adeline Attia, Julia Schafer

Company: Allegoria Consultants

November 13, 2005

The globalized commercial model

This paper presents an outline and vision of the Globalized Commercial Model and its application to the working relationship between North and Latin America within the context of the marketing research discipline. A framework as well as a paradigm is...

Catalogue: Latin America 2005

Author: Michael Francesco Alioto

Company: Market Probe International Inc.

October 23, 2005

How to avoid the pitfalls of multi-country research

Researchers and end-users face several problems in understand the Latin American consumer because of the cultural diversity and its impact in terms of attitudes and behaviour.The same stimuli will probably have different, and even opposite, effects...

Catalogue: Latin America 2005

Author: Jorge García-González

October 23, 2005

Soweto and the legacy of apartheid

Ten years after the transition to democracy, South Africa's predominantly black population, living in socially under-serviced areas created by apartheid, faces the challenge of integrating into a world dominated by global competition, rapid...

Catalogue: Congress 2005: Making A Difference

Author: Sheny Medani

September 21, 2005

How American fragrance brands can effectively address multi-cultural differences

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States.Leading American brands in other industries experience the same difficulty. Increasing cultural...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Frédéric Miedzinski, Alan Appelbaum

Company: Market Probe International Inc.

May 15, 2005