Abstract:
This presentation provides a cross-cultural view of the interaction between popular culture and dietary habits. Focusing on American foods eaten in Italy and Italian foods eaten in the United States, the presenters examine the complex web of customs, myths, and passions when these two nations confront each other at the dinner table. These findings are then applied to consumer insights relevant to food manufacturers, restaurateurs, retailers and marketers.
Magazines
Research World (January 2006)
Catalogue: Research World 2006
Author: ESOMAR B.V.
 
January 1, 2006
Research Papers
A world of chicken flavors
Catalogue: Congress 2008: Frontiers
Authors: Michael P. Cook, Hy Mariampolski
Companies: QualiData Research Inc., Givaudan
September 26, 2008
