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How American fragrance brands can effectively address multi-cultural differences

Date of publication: May 15, 2005

Catalogue: ESOMAR Fragrance Research Conference 2005

Company:

Authors: Frédéric Miedzinski, Alan Appelbaum

Abstract:

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States. Leading American brands in other industries experience the same difficulty. Increasing cultural differences between American values and Latin conservative values, as embodied by France, help to explain this disparity. This paper offers a way for leading American brands to tackle the French market without having to disenfranchise or rebel against American cultural values, using the fragrance industry as an example.

Frédéric Miedzinski

Author

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Alan Appelbaum

Author

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Research Papers

The fragrance cocktail

Catalogue: Fragrance 2009: The Trends Mistral

Author: Frédéric Miedzinski

Company: Open Air

June 26, 2009

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Citation

Miedzinski, F. (2009a, June 26). The fragrance cocktail. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-fragrance-cocktail


Research Papers

How to KISS?

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Olivier L. Aron

 

May 15, 2005

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Citation

Aron, O. L. (2005a, May 15). How to KISS?. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/how-to-kiss-


Research Papers

GPS - Generating Perfume Sparkles by Global Positioning System

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Patrick Duquesne, Frédéric Miedzinski

 

March 16, 2003

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Citation

Duquesne and Miedzinski (2003a, March 16). GPS - Generating Perfume Sparkles by Global Positioning System. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/gps---generating-perfume-sparkles-by-global-positioning-system


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Citation

Miedzinski and Appelbaum (2005a, May 15). How American fragrance brands can effectively address multi-cultural differences. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/gps---generating-perfume-sparkles-by-global-positioning-system