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Research papers

How market research is catering for the changing balance between the manufacturer and distributor

This paper examines the role of syndicated market research services against a background of change which has taken place in the distribution pattern in the marketing of grocery, toiletry and cosmetic products in Great Britain. Accompanying this...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jeffrey H. Frankel
September 1, 1972
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Citation

Frankel, J. H. (1972a, September 01). How market research is catering for the changing balance between the manufacturer and distributor. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-market-research-is-catering-for-the-changing-balance-between-the-manufacturer-and-distributor


Research papers

Agitative market research as a guide in developing new products

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
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Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products


Research papers

The practical application of market segmentation

The aim of this contribution is the evaluation of clustering techniques from the viewpoint of practical marketing application. Clustering techniques (segmentation methods, grouping methods) are procedures that search for and detect natural groupings...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Andreas Winkler, D. E. Freitag
Company: GfK
June 15, 1972
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Citation

Winkler and Freitag (1972a, June 15). The practical application of market segmentation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-practical-application-of-market-segmentation


Research papers

Research for publishers

Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. A. Roberts-Miller, Nigel Spackman
June 15, 1972
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Citation

Roberts-Miller and Spackman (1972a, June 15). Research for publishers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-for-publishers


Research papers

Agitative market research as a guide in developing new products (German)

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
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Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products-german-


Research papers

How much of your industrial client's needs do you really know when undertaking market research for him?

Despite an increasing concern for marketing among industrial firms, many executives are disenchanted with their firm's marketing efforts and remain somewhat reluctant to undertake expensive market research. How much of this disenchantment is due to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Ph. Pavageau
June 15, 1972
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Citation

Pavageau, P. (1972a, June 15). How much of your industrial client's needs do you really know when undertaking market research for him?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-much-of-your-industrial-client-s-needs-do-you-really-know-when-undertaking-market-research-for-him-


Research papers

Consumer goods market research and marketing policy

The management of an undertaking conducted on marketing lines must at all times be in a position to survey the whole multiplicity and complexity of the events occurring in the market. It is the task of market research to obtain information on the...

Catalogue: The European Marketing Research Review 1972
Author: Ulrich Bender
June 15, 1972
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Citation

Bender, U. (1972a, June 15). Consumer goods market research and marketing policy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-goods-market-research-and-marketing-policy


Research papers

Evaluating the corporate marketing policies of retail organisations

This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Martin Simmons
June 15, 1972
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Citation

Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/evaluating-the-corporate-marketing-policies-of-retail-organisations


Research papers

The reflection of the effects of a changing environment in the development of requirements

The importance of market research is steadily growing in Hungary too. The enterprises make their short and medium range decisions concerning production on the basis of the expected reactions of the market. Prior market surveys and the conclusions to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
June 15, 1972
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Citation

Vani, V. (1972a, June 15). The reflection of the effects of a changing environment in the development of requirements. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-reflection-of-the-effects-of-a-changing-environment-in-the-development-of-requirements