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Research papers

Changing individual needs and the world of fashion

Fiorucci has always tried to interprete the evolution and the sudden chances in the tastes of the younger generation, therefore the first part of this paper will deal with how this problem has been handled in the past. Subsequently, by means of...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Elio Fiorucci
June 18, 1980
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Citation

Fiorucci, E. (1980a, June 18). Changing individual needs and the world of fashion. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/changing-individual-needs-and-the-world-of-fashion


Research papers

A corporate campaign case history

This paper deals with the case history of a corporate campaign for Hoechst U.K., the British subsidiary of the German chemical company, Hoechst A.G. Before 1975, corporate advertising for Hoechst U.K. had been an adaptation of an international...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Gerald de Groot
June 14, 1978
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Citation

de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/a-corporate-campaign-case-history


Research papers

Bringing merit to Europe

In June 1976 Philip Morris Europe mounted an extensive programme of product testing in an important European cigarette market for a new filter brand called "Merit". The Company intended to make use of the test results in Its launch advertising, this...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Ivor Shalofsky
June 15, 1977
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Citation

Shalofsky, I. (1977a, June 15). Bringing merit to Europe. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/bringing-merit-to-europe


Research papers

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objective” knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Louis Marton
August 1, 1975
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Citation

Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/changing-the-brand-image


Research papers

Getting the best out of brand image work

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Ann Hughes Hallett, Mike Buckle
August 1, 1975
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Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work


Research papers

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Pim Asselbergs, Eddy Bogaerts
August 1, 1975
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Citation

Asselbergs and Bogaerts (1975a, August 01). Structuring the market for heavy duty detergents. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/structuring-the-market-for-heavy-duty-detergents


Research papers

Graduate business schools images

Within the context of brand image measurement, this paper presents the results of a comparative analysis of two methodological procedures selected for their widely different approaches towards the measurement problem. More specifically, spatial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bernard Dubois, Yves Evrard
September 1, 1974
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Citation

Dubois and Evrard (1974a, September 01). Graduate business schools images. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/graduate-business-schools-images


Research papers

How to predict the performance of a package through experimental methods (French)

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
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Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods-french-


Research papers

How to predict the performance of a package through experimental methods

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
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Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods