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Research papers

European agriculture in transition

The uncertainties facing European agriculture have rarely been greater. The combination of the Reform of the Common Agricultural Policy (CAP), the agricultural negotiations in the Uruguay Round of the General Agreement on Tariffs and Trade (GATT) and...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Allan Buckwell
June 15, 1992

Research papers

The effects of trade development on marketing in the Nineties

The following paper shows the prospective effects on marketing of the developments retail will experience in the nineties. It concentrates on an analysis of the situation in Europe. The starting point is the manufacturers' marketing concept in...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Gunter Redwitz
Company: GfK
June 15, 1992

Research papers

Sampling issues in European consumer panels

The issue of standardising data collection methods in panel research is made the more difficult and at the same time the more important by the fact that there are very few agreed upon principles in panel design. Therefore, if the current interest in...

Catalogue: Seminar 1972: Panels
Author: Charles S. Mayer
June 15, 1972

Research papers

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973

Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982

Research papers

The changing pattern of European agriculture

This paper describes the scale of European agriculture and the changes that have occurred especially over the last decade. The original Mansholt plan for the development of the Common Agricultural policy has achieved virtually all of its objectives....

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David J. Corbett
June 15, 1985

Research papers

Applying market research techniques to international policy analysis: The development of a small-scale, multi-country opinion leader panel

To meet the need of American companies for better (more focused, relevant and timely) information about European policy trends. Starch INRA Hooper has developed its Opinion Leader Forum. The Forum is a unique multi-country survey that polls a panel...

Catalogue: ESOMAR Congress 1989
Authors: Gunilla C. Broadbent, David A. Jodice
Company: D3 Systems, Inc.
September 1, 1989

Research papers

The future of the insurance industry in the European internal market

Within the Single European market programme of the Commission the insurance industry, too, is confronted with structural changes within the years to come. As the EEC-Commission intends to open up the market without prior harmonization, every member...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jorg Badenhoop
June 15, 1990

Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991